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Supply Chain Studies, Articles & Media Coverage
Massimo's studies and analyses are developed by its own consultants, drawn from real supply chain engagements.
Explore Massimo's latest perspective on supply chain operations, from strategy to day-to-day execution.


Massimo Consulting's automation solution featured in CartaCapital article
An article by CartaCapital magazine on the growth of Brazil's logistics sector cites Massimo Consulting's case, which implemented an automation solution for a retail multinational. The result was a 60% reduction in order processing time, among other benefits. The report states that the segment is expected to grow 23% by 2029 in the country, driven by the increase in online sales and companies' investment in technology. In addition, the sector leads formal job creation in Braz


E-commerce expansion drives growth in logistics automation
In an article published by O Globo newspaper on logistics automation, featuring a Massimo Consulting case, e-commerce is estimated to be the main driver of the sector's expansion worldwide. The market is expected to grow 9.9% per year through 2029, according to research by Mordor Intelligence. However, e-commerce is not the only factor contributing to this improvement. The research points to other factors that will also be important: ➡️ Expansion of organizational control ➡️


How does Social Media impact the retail market today?
Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..


Reviewing the logistics chain can boost Black Friday sales
Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe


Reverse Logistics: Cost or Opportunity
In an article published on CNDL's Varejo SA website, Camila Affonso, partner at Massimo Consulting and a Consumer Goods specialist, discussed the key strategies retailers need to adopt for reverse logistics to become a major competitive advantage for brands. Effective Reverse Logistics strategies can turn costs into opportunities in the retail segment. Find out whether your company is ready for this shift in mindset. Check out the full article: https://cndl.org.br/varejosa/lo
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