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Reviewing the logistics chain can boost Black Friday sales

Nov 27, 2023
1 min read

Updated: Sep 2

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies.


Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail.


"It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processes, logistics methods, IT, and communication between departments," explains expert Eduardo Muniz in an article published by SEGS.



Segs article clipping

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