Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..

The retail market must always stay alert to how products are trending on social media in order to anticipate an unexpected viral moment. Monitoring through AI-based technology is essential to avoid missing opportunities due to stock shortages, for example. Camila Affonso, partner at Massimo Consulting, discusses strategies for avoiding problems caused by the unpredictability of social media in an article published in the press. Is your company already prepared to go viral?

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

In an article published by Varejo S.A., Camila Affonso, partner at Massimo Consulting and a retail segment specialist, discusses the strategies companies need to adopt to avoid the risk of supply chain disruption. The lack of an urgent process review on companies' part can lead to delays in meeting demand and customer dissatisfaction caused by products going viral on social media. "Companies today cannot consider monitoring just a single target audience; they need to pay atte