Mundo do Marketing: Chain integration prevents crises caused by product virality

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes.

In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures.

The expert explains that companies cannot monitor just a single target audience; they need to pay attention to multiple groups and niches, as well as all social media platforms.

Check out the full article: https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/289563/redes-sociais-impactam-logistica-do-mercado-de-varejo/