Traditional Logistics vs. the Massimo Model: Understanding the Difference That Delivered an 8% Savings for a Multinational

 Mundo do Marketing published a feature on an implementation carried out by Massimo Consulting for a food-sector multinational. The initiative delivered an 8% savings in transportation costs.

"We turned the logistics department into an indirect profit center," says Eduardo Muniz, consultant at Massimo.

Logistics chain without a strategy in place:

❌ Rigid fixed rates

❌ Poorly optimized routes

❌ High operating costs

Logistics chain after Massimo's intervention:

✅ Pay based on actual performance

✅ Smart (hybrid) transportation

✅ Average 30% reduction on routes

🔗Read the full feature here: https://mundodomarketing.com.br/institucional?slug=falhas-nas-entregas-tem-impactos-negativos-para-varejistas