Valor: Diesel price drop favors retail, says Camila Affonso

In an article published in Valor Econômico, Camila Affonso, partner at Massimo Consulting and a consumer goods specialist, discusses the best bidding strategies for reducing transportation costs.

The recent drops in diesel prices over the past few months, combined with the government's decision to maintain the fuel tax exemption, represent a major opportunity for companies in the retail segment.

According to the specialist, to design an efficient bid, it is necessary to consider the needs of each type of retailer.

"It's not enough to look at price alone: depending on the product being transported, certain safety requirements must be met, or specific licenses may be needed, such as for refrigerated cargo or chemical products. In addition, high-value-added brands need to invest in logistics that guarantee the required service level. That's why the first step is to map out which transportation providers have the capacity to meet the company's requirements," details Camila Affonso.