Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires

Failures during this period can undermine the high earning potential of the date Delivery failures are the top complaint among customers who shop for Christmas. According to data from SoluCX, a customer satisfaction and NPS (Net Promoter Score) research firm, 42% of customer complaints are related to long product delivery times, and 39% say delays are the main reason for losing interest in shopping on this date. To keep retailers from becoming part of this statistic, Eduardo

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe

Camila Affonso, partner at Massimo Consulting, explains in an article published on the Negócio e Franquia website that retailers will need to restructure their logistics networks. Last-mile deliveries urgently demand innovative approaches to meet customer expectations. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," st

One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an

Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o

In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det

Retailers need to restructure their logistics networks with new last-mile strategies. In an interview with the Terra portal, Camila Affonso, a consumer goods specialist at Massimo Consulting, explains how brands can adopt new network models or invest in optimizing operational processes and systems. "To create an efficient solution for last-mile delivery agility, without excessively driving up costs or overly fragmenting the logistics strategy, it is necessary to look not only

In an article published in Valor Econômico, Camila Affonso, partner at Massimo Consulting and a consumer goods specialist, discusses the best bidding strategies for reducing transportation costs. The recent drops in diesel prices over the past few months, combined with the government's decision to maintain the fuel tax exemption, represent a major opportunity for companies in the retail segment. According to the specialist, to design an efficient bid, it is necessary to consi

Retailers can and should seize the moment to renegotiate with suppliers and reduce transportation costs. In an article for the Logweb website, Camila Affonso, partner at Massimo Consulting and a consumer goods specialist, explains the best strategies. The recent drops in diesel prices over the past few months, combined with the government's decision to maintain the fuel tax exemption, represent a major opportunity for companies in the retail segment. In road freight transport

In an article published on CNDL's Varejo SA website, Camila Affonso, partner at Massimo Consulting and a Consumer Goods specialist, discussed the key strategies retailers need to adopt for reverse logistics to become a major competitive advantage for brands. Effective Reverse Logistics strategies can turn costs into opportunities in the retail segment. Find out whether your company is ready for this shift in mindset. Check out the full article: https://cndl.org.br/varejosa/lo

One of the biggest challenges in retail today is offering an exchange and return service that has a positive impact on the customer journey without excessively driving up reverse logistics costs. The article published by Mundo Logística magazine, written by Camila Affonso with contributions from Eduardo Muniz, shows that this is a difficult equation, but not an impossible one to solve. On one hand, consumers are becoming increasingly demanding when it comes to exchange and re

By Camila Affonso, with contributions from Eduardo Muniz, of Massimo Consulting. Returns-related reverse logistics is becoming increasingly important in retail, whether due to changing consumer behavior — a shift accelerated during pandemic-related mobility restrictions, when the customer's home became the fitting room — or due to the impact of this process on the customer journey. The fact is that 10% of items purchased online are returned to stores, whether through exchange

The COVID-19 pandemic reinforced the logistics role of stores as key links in omnichannel distribution. It also accelerated the need to transform them to offer more diversified services while maintaining the same high standard, regardless of the channel consumers use. How can retailers effectively achieve this transformation? In-store logistics is undergoing rapid development. With the growth of e-commerce and omnichannel retail, the logistics role of the store is evolving an