Camila Affonso points to strategies for retailers to ensure deliveries in the age of virality

In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures.

Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock.

Ensuring the integration of all these ends of the chain requires planning and expertise. It is with this know-how that our specialists serve the sector, offering integrated solutions capable of supporting strategic decision-making.

Check out the full article below: https://valor.globo.com/patrocinado/dino/noticia/2024/01/02/redes-sociais-impactam-logistica-do-mercado-de-varejo.ghtml