An article by CartaCapital magazine on the growth of Brazil's logistics sector cites Massimo Consulting's case, which implemented an automation solution for a retail multinational. The result was a 60% reduction in order processing time, among other benefits. The report states that the segment is expected to grow 23% by 2029 in the country, driven by the increase in online sales and companies' investment in technology. In addition, the sector leads formal job creation in Braz

Massimo Consulting led the management of an automation case at a multinational in the retail sector. The goal was to optimize the order cycle, which resulted in a 60% reduction in processing time. The strategic process, development, and implementation were the subject of an article published on the Tupi.fm website. The project, launched in 2023, began with a detailed mapping of the activities carried out by the multinational's analysts, who worked with decentralized systems a

Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..

The retail market must always stay alert to how products are trending on social media in order to anticipate an unexpected viral moment. Monitoring through AI-based technology is essential to avoid missing opportunities due to stock shortages, for example. Camila Affonso, partner at Massimo Consulting, discusses strategies for avoiding problems caused by the unpredictability of social media in an article published in the press. Is your company already prepared to go viral?

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires

Failures during this period can undermine the high earning potential of the date Delivery failures are the top complaint among customers who shop for Christmas. According to data from SoluCX, a customer satisfaction and NPS (Net Promoter Score) research firm, 42% of customer complaints are related to long product delivery times, and 39% say delays are the main reason for losing interest in shopping on this date. To keep retailers from becoming part of this statistic, Eduardo

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe

Retailers need to restructure their logistics networks with new last-mile strategies. In an interview with the Terra portal, Camila Affonso, a consumer goods specialist at Massimo Consulting, explains how brands can adopt new network models or invest in optimizing operational processes and systems. "To create an efficient solution for last-mile delivery agility, without excessively driving up costs or overly fragmenting the logistics strategy, it is necessary to look not only

Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, points out in a Valor Econômico article that new last-mile strategies may require restructuring logistics networks and can speed up deliveries in the retail market. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," explains the speciali

Retailers can and should seize the moment to renegotiate with suppliers and reduce transportation costs. In an article for the Logweb website, Camila Affonso, partner at Massimo Consulting and a consumer goods specialist, explains the best strategies. The recent drops in diesel prices over the past few months, combined with the government's decision to maintain the fuel tax exemption, represent a major opportunity for companies in the retail segment. In road freight transport

The COVID-19 pandemic reinforced the logistics role of stores as key links in omnichannel distribution. It also accelerated the need to transform them to offer more diversified services while maintaining the same high standard, regardless of the channel consumers use. How can retailers effectively achieve this transformation? In-store logistics is undergoing rapid development. With the growth of e-commerce and omnichannel retail, the logistics role of the store is evolving an