U.S. tariffs of up to 50% on Brazilian products bring both challenges and opportunities for logistics in Brazil. In an exclusive feature for Mundo Logística magazine, written by reporter Camila Lucio, Camila Affonso, Partner at Massimo Consulting, analyzed the immediate impacts and long-term implications for the consumer goods sector. Efficiency in Brazilian logistics will be decisive for maintaining global competitiveness, balancing cost, agility, and service levels in a v

Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

Failures during this period can undermine the high earning potential of the date Delivery failures are the top complaint among customers who shop for Christmas. According to data from SoluCX, a customer satisfaction and NPS (Net Promoter Score) research firm, 42% of customer complaints are related to long product delivery times, and 39% say delays are the main reason for losing interest in shopping on this date. To keep retailers from becoming part of this statistic, Eduardo

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe

The COVID-19 pandemic reinforced the logistics role of stores as key links in omnichannel distribution. It also accelerated the need to transform them to offer more diversified services while maintaining the same high standard, regardless of the channel consumers use. How can retailers effectively achieve this transformation? In-store logistics is undergoing rapid development. With the growth of e-commerce and omnichannel retail, the logistics role of the store is evolving an