Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience. Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their

Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o

In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det

One of the main challenges retailers face in meeting today's online consumers' demand for speed is known as "last mile," the final leg of delivery to the customer. This stage traditionally represents the logistics flow from the distribution center to the retail store or directly to the end customer. However, this logistics network design, based on distribution centers, may not be the most suitable when it comes to same-day delivery — an increasingly frequent demand from onlin