Camila Affonso explains how to meet the expectations of the on-demand economy

Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience.

Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their competitors.

"To meet this challenge, brands can explore several strategies, such as dispatching orders directly from stores ('ship from store'), creating small urban distribution centers ('dark stores'), partnering with third-party delivery providers, and installing lockers in strategic locations," explains the Consumer Goods sector specialist.

Check out the full article: https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/292480/varejo-inova-nas-solucoes-de-last-mile-e-agiliza-entregas/