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Supply Chain Studies, Articles & Media Coverage
Massimo's studies and analyses are developed by its own consultants, drawn from real supply chain engagements.
Explore Massimo's latest perspective on supply chain operations, from strategy to day-to-day execution.


Massimo Consulting Implements New Logistics Strategy for Food-Sector Multinational, Cutting Transportation Costs
Project includes a new transportation bid model, rate restructuring, and route optimization, cutting costs and boosting efficiency in last-mile operations Massimo Consulting, with extensive expertise in logistics projects for the high-value-added consumer goods sector, restructured the transportation chain for a food-sector multinational with national operations and hundreds of stores across Brazil, many of them in shopping malls. In response to high transportation costs an


Camila Affonso explains how to meet the expectations of the on-demand economy
Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience. Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their


Retail innovations bring agility and efficiency to last-mile deliveries
Camila Affonso, partner at Massimo Consulting, explains in an article published on the Negócio e Franquia website that retailers will need to restructure their logistics networks. Last-mile deliveries urgently demand innovative approaches to meet customer expectations. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," st


Camila Affonso discusses how to balance agility and efficiency in last-mile deliveries
One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an


Retail: Ship from store is a solution for faster deliveries
Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o


Retail: Camila Affonso discusses solutions for more efficient eliveries
In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det


Camila Affonso highlights the importance of agility and efficiency in last-mile deliveries
Retailers need to restructure their logistics networks with new last-mile strategies. In an interview with the Terra portal, Camila Affonso, a consumer goods specialist at Massimo Consulting, explains how brands can adopt new network models or invest in optimizing operational processes and systems. "To create an efficient solution for last-mile delivery agility, without excessively driving up costs or overly fragmenting the logistics strategy, it is necessary to look not only


Last Mile: How to balance agility and efficiency in deliveries
One of the main challenges retailers face in meeting today's online consumers' demand for speed is known as "last mile," the final leg of delivery to the customer. This stage traditionally represents the logistics flow from the distribution center to the retail store or directly to the end customer. However, this logistics network design, based on distribution centers, may not be the most suitable when it comes to same-day delivery — an increasingly frequent demand from onlin


Understand how to balance agility and efficiency in last-mile deliveries
Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, points out in a Valor Econômico article that new last-mile strategies may require restructuring logistics networks and can speed up deliveries in the retail market. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," explains the speciali
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