Camila Affonso highlights the importance of agility and efficiency in last-mile deliveries

Retailers need to restructure their logistics networks with new last-mile strategies. In an interview with the Terra portal, Camila Affonso, a consumer goods specialist at Massimo Consulting, explains how brands can adopt new network models or invest in optimizing operational processes and systems.

"To create an efficient solution for last-mile delivery agility, without excessively driving up costs or overly fragmenting the logistics strategy, it is necessary to look not only at the last mile, but at the entire chain, end to end. This is because some solutions need to be designed in an integrated way, taking into account not only delivery speed, but also each brand's consumer profile, the specifics of each region served, among other factors," explains the specialist.