In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires

Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience. Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their

Camila Affonso, partner at Massimo Consulting, explains in an article published on the Negócio e Franquia website that retailers will need to restructure their logistics networks. Last-mile deliveries urgently demand innovative approaches to meet customer expectations. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," st

One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an

Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o

In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det

Retailers need to restructure their logistics networks with new last-mile strategies. In an interview with the Terra portal, Camila Affonso, a consumer goods specialist at Massimo Consulting, explains how brands can adopt new network models or invest in optimizing operational processes and systems. "To create an efficient solution for last-mile delivery agility, without excessively driving up costs or overly fragmenting the logistics strategy, it is necessary to look not only

One of the main challenges retailers face in meeting today's online consumers' demand for speed is known as "last mile," the final leg of delivery to the customer. This stage traditionally represents the logistics flow from the distribution center to the retail store or directly to the end customer. However, this logistics network design, based on distribution centers, may not be the most suitable when it comes to same-day delivery — an increasingly frequent demand from onlin

One of the biggest challenges in retail today is offering an exchange and return service that has a positive impact on the customer journey without excessively driving up reverse logistics costs. The article published by Mundo Logística magazine, written by Camila Affonso with contributions from Eduardo Muniz, shows that this is a difficult equation, but not an impossible one to solve. On one hand, consumers are becoming increasingly demanding when it comes to exchange and re

By Camila Affonso, with contributions from Eduardo Muniz, of Massimo Consulting. Returns-related reverse logistics is becoming increasingly important in retail, whether due to changing consumer behavior — a shift accelerated during pandemic-related mobility restrictions, when the customer's home became the fitting room — or due to the impact of this process on the customer journey. The fact is that 10% of items purchased online are returned to stores, whether through exchange