In an article published by O Globo newspaper on logistics automation, featuring a Massimo Consulting case, e-commerce is estimated to be the main driver of the sector's expansion worldwide. The market is expected to grow 9.9% per year through 2029, according to research by Mordor Intelligence. However, e-commerce is not the only factor contributing to this improvement. The research points to other factors that will also be important: ➡️ Expansion of organizational control ➡️

Delivery efficiency and service level are essential to ensuring sales success on one of the year's biggest shopping dates One of the most profitable dates for retail is approaching, and Black Friday 2024 promises to be more profitable than the previous year's. According to data from Geotrust Confi, the event is expected to generate 9.1% more online sales volume than in 2023, reaching a possible revenue of R$9.3 billion. To maintain this sales performance, it is necessary to p

The retail market must always stay alert to how products are trending on social media in order to anticipate an unexpected viral moment. Monitoring through AI-based technology is essential to avoid missing opportunities due to stock shortages, for example. Camila Affonso, partner at Massimo Consulting, discusses strategies for avoiding problems caused by the unpredictability of social media in an article published in the press. Is your company already prepared to go viral?

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires

Failures during this period can undermine the high earning potential of the date Delivery failures are the top complaint among customers who shop for Christmas. According to data from SoluCX, a customer satisfaction and NPS (Net Promoter Score) research firm, 42% of customer complaints are related to long product delivery times, and 39% say delays are the main reason for losing interest in shopping on this date. To keep retailers from becoming part of this statistic, Eduardo

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe

Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience. Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their

Camila Affonso, partner at Massimo Consulting, explains in an article published on the Negócio e Franquia website that retailers will need to restructure their logistics networks. Last-mile deliveries urgently demand innovative approaches to meet customer expectations. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," st

One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an

Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o

In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det

One of the main challenges retailers face in meeting today's online consumers' demand for speed is known as "last mile," the final leg of delivery to the customer. This stage traditionally represents the logistics flow from the distribution center to the retail store or directly to the end customer. However, this logistics network design, based on distribution centers, may not be the most suitable when it comes to same-day delivery — an increasingly frequent demand from onlin