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Supply Chain Studies, Articles & Media Coverage
Massimo's studies and analyses are developed by its own consultants, drawn from real supply chain engagements.
Explore Massimo's latest perspective on supply chain operations, from strategy to day-to-day execution.


Clarins Doubles Productivity with Scallog-Diagma Project
Winning new markets and absorbing activity peaks are challenges Clarins has been overcoming for two years at its Glisy distribution center, near Amiens, France. Since June 2023, this 27,000-square-meter warehouse (about 290,000 square feet) has used Scallog's robotic Flexypick order-preparation solution, implemented in partnership with the consulting firm Diagma (see article). Used to prepare retail orders for the French cosmetics group across both its B2B and B2C distributio


Mundo Logística: Impacts of the Tariff Hike on the Consumer Goods Sector
U.S. tariffs of up to 50% on Brazilian products bring both challenges and opportunities for logistics in Brazil. In an exclusive feature for Mundo Logística magazine, written by reporter Camila Lucio, Camila Affonso, Partner at Massimo Consulting, analyzed the immediate impacts and long-term implications for the consumer goods sector. Efficiency in Brazilian logistics will be decisive for maintaining global competitiveness, balancing cost, agility, and service levels in a v


Massimo Consulting Implements New Logistics Strategy for Food-Sector Multinational, Cutting Transportation Costs
Project includes a new transportation bid model, rate restructuring, and route optimization, cutting costs and boosting efficiency in last-mile operations Massimo Consulting, with extensive expertise in logistics projects for the high-value-added consumer goods sector, restructured the transportation chain for a food-sector multinational with national operations and hundreds of stores across Brazil, many of them in shopping malls. In response to high transportation costs an


Traditional Logistics vs. the Massimo Model: Understanding the Difference That Delivered an 8% Savings for a Multinational
Mundo do Marketing published a feature on an implementation carried out by Massimo Consulting for a food-sector multinational. The initiative delivered an 8% savings in transportation costs. "We turned the logistics department into an indirect profit center," says Eduardo Muniz, consultant at Massimo. Logistics chain without a strategy in place: ❌ Rigid fixed rates ❌ Poorly optimized routes ❌ High operating costs Logistics chain after Massimo's intervention: ✅ Pay based o


Operational redesign of a Massimo project generates savings in transportation
📌 Route optimization based on predictive demand analysis; 📌 Restructuring of logistics partnerships based on real performance metrics; 📌 Customization of solutions by region — from premium dedicated to smart shared. These are some of the results achieved in a Massimo Consulting project for a multinational in the food sector aimed at expanding its operational efficiency and intelligence. This approach, which goes beyond cost reduction, was featured in a Valor Econômico ar


Massimo redefines logistics for a food multinational
O Globo newspaper published a Massimo Consulting case that redefined logistics efficiency standards for a leader in the food sector. In a market that needs to closely control costs, the project delivered changes such as: ✔ Redesign of the transportation bidding process, with the fixed-rate share dropping from 70% to 20%; ✔ Strategic negotiation, cutting costs by up to 30% on key routes; ✔ Shared transportation in complex areas, without losing quality. "We identified oppor


Massimo Consulting's automation solution featured in CartaCapital article
An article by CartaCapital magazine on the growth of Brazil's logistics sector cites Massimo Consulting's case, which implemented an automation solution for a retail multinational. The result was a 60% reduction in order processing time, among other benefits. The report states that the segment is expected to grow 23% by 2029 in the country, driven by the increase in online sales and companies' investment in technology. In addition, the sector leads formal job creation in Braz


Massimo Consulting implements strategy at multinational and reduces costs
LogWeb portal published an article about the strategy implemented by Massimo Consulting at a multinational in the food sector, which resulted in an 8% reduction in transportation costs. The project included a review of rates, a redesign of the logistics network, and a new bidding model to achieve these results, always taking into account the brand's needs and objectives. "Our focus was to identify savings opportunities in every cost item, negotiating based on an in-depth anal


Quickly reduce your inventory to optimize your working capital requirement
Despite the significant increase in the competence of supply chain teams and new planning tools, the difficulty in keeping up with changes in the business persists. Organizations have clearly strengthened their Supply Chain departments with demand planners, supply planners, buyers, and competent physical distribution managers, equipped with efficient planning tools. However, despite these advances, we continue to observe obstacles to excellence. They are often related to staf


Massimo case reflects growth forecast for the logistics automation sector
Massimo Consulting led the management of an automation case at a multinational in the retail sector. The goal was to optimize the order cycle, which resulted in a 60% reduction in processing time. The strategic process, development, and implementation were the subject of an article published on the Tupi.fm website. The project, launched in 2023, began with a detailed mapping of the activities carried out by the multinational's analysts, who worked with decentralized systems a


Logistics automation must consider the specifics of each company, sector, and service level
In an article published by Agência O Globo, Massimo Consulting outlines some essential processes for successfully implementing logistics automation, taking into account the need to adapt to the demands and specifics of each company, sector, and service level. In a case carried out by Massimo, the starting point was a detailed mapping of the activities performed by the multinational's analysts, who worked with decentralized systems and manual checks. After further analysis, re


Massimo Consulting highlights the benefits of logistics automation
A logistics automation case by Massimo Consulting was featured on the Mundo do Marketing website for the strategic advantage that a cloud-based solution generated for the company's marketing department, a multinational in the consumer goods sector. The cloud-based solution allows for frequent inventory updates without direct user intervention, keeping all data constantly up to date, without the need to access complex systems or perform manual queries on large volumes of data.


Massimo Consulting case reduces order processing time by 60%
Valor publishes an article about Massimo Consulting's logistics automation case at a multinational in the consumer goods sector. One of the main results was a 60% reduction in order processing time already in the project's first stage. The gains achieved through the consulting work reinforce the importance of logistics automation in resolving failures. In this case, the tool adopted was Robotic Process Automation (RPA) within integrated ERP processes. According to the article


E-commerce expansion drives growth in logistics automation
In an article published by O Globo newspaper on logistics automation, featuring a Massimo Consulting case, e-commerce is estimated to be the main driver of the sector's expansion worldwide. The market is expected to grow 9.9% per year through 2029, according to research by Mordor Intelligence. However, e-commerce is not the only factor contributing to this improvement. The research points to other factors that will also be important: ➡️ Expansion of organizational control ➡️


Automate systems and gain logistics agility for Black Friday
Delivery efficiency and service level are essential to ensuring sales success on one of the year's biggest shopping dates One of the most profitable dates for retail is approaching, and Black Friday 2024 promises to be more profitable than the previous year's. According to data from Geotrust Confi, the event is expected to generate 9.1% more online sales volume than in 2023, reaching a possible revenue of R$9.3 billion. To maintain this sales performance, it is necessary to p


Corporate systems can be responsible for failures in warehouse logistics processes
In an article published by O Globo, Guilherme Felippe, a Massimo Consulting consultant, states that many logistics failures occur when a retailer expands its operation without adjusting processes and adapting technology accordingly. In some cases, these failures are directly linked to corporate systems, but companies are not always able to trace the specific causes of each type of problem. To adjust corporate systems such as ERP, MRP, and WMS, it is necessary to understand ea


Massimo expert points out the consequences of osing outdated technology in warehouses
Guilherme Felippe, a Massimo Consulting consultant, points out in an article published by Mundo do Marketing that one of the biggest challenges companies face is the lack of modernization in IT infrastructure at distribution centers amid rising volumes of goods. "When a retailer expands its operation without adjusting processes and adapting technology, it ends up facing unexpected problems, such as an exponential rise in delivery logistics errors and increasingly longer delay


Massimo carries out automation projects to help overcome IT infrastructure challenges
One of the main challenges for retailers is outdated warehouse technology that no longer meets companies' needs and contributes to a slow logistics process. In an article published by Valor Investe, Guilherme Felippe, a Massimo Consulting consultant, points out that he has been seeing this situation in several companies, and that this worsening condition leads to failures that ultimately generate losses. "In one of our clients, for example, the systems and operational process


Each sector's particularities require specific automation systems
In an article published by the Varejo S.A. portal, Guilherme Felippe, a Massimo Consulting consultant, points out the importance of correctly applying automation systems such as ERP, MRP, and WMS, according to volume, process design, and other factors. "In one of our clients, for example, the systems and operational processes were designed ten years ago, sized to handle the volume at that time. A small delay in stock replenishment used to be easily managed by the team with qu


Guilherme Felippe advises aligning technology with company needs
Two retailers of the same size can require very different automation systems. In an article published by Segs, Guilherme Felippe, a Massimo Consulting consultant, states that it is necessary to consider the particularities of each operation, as well as understand the product chain end to end, in order to select the right ERP, MRP, or WMS. According to the expert, to achieve maximum efficiency and mitigate failures, it is necessary to seek out the right solutions on the market
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