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Supply Chain Studies, Articles & Media Coverage
Massimo's studies and analyses are developed by its own consultants, drawn from real supply chain engagements.
Explore Massimo's latest perspective on supply chain operations, from strategy to day-to-day execution.


Operational redesign of a Massimo project generates savings in transportation
📌 Route optimization based on predictive demand analysis; 📌 Restructuring of logistics partnerships based on real performance metrics; 📌 Customization of solutions by region — from premium dedicated to smart shared. These are some of the results achieved in a Massimo Consulting project for a multinational in the food sector aimed at expanding its operational efficiency and intelligence. This approach, which goes beyond cost reduction, was featured in a Valor Econômico ar


Massimo redefines logistics for a food multinational
O Globo newspaper published a Massimo Consulting case that redefined logistics efficiency standards for a leader in the food sector. In a market that needs to closely control costs, the project delivered changes such as: ✔ Redesign of the transportation bidding process, with the fixed-rate share dropping from 70% to 20%; ✔ Strategic negotiation, cutting costs by up to 30% on key routes; ✔ Shared transportation in complex areas, without losing quality. "We identified oppor


Massimo Consulting's automation solution featured in CartaCapital article
An article by CartaCapital magazine on the growth of Brazil's logistics sector cites Massimo Consulting's case, which implemented an automation solution for a retail multinational. The result was a 60% reduction in order processing time, among other benefits. The report states that the segment is expected to grow 23% by 2029 in the country, driven by the increase in online sales and companies' investment in technology. In addition, the sector leads formal job creation in Braz


Massimo Consulting implements strategy at multinational and reduces costs
LogWeb portal published an article about the strategy implemented by Massimo Consulting at a multinational in the food sector, which resulted in an 8% reduction in transportation costs. The project included a review of rates, a redesign of the logistics network, and a new bidding model to achieve these results, always taking into account the brand's needs and objectives. "Our focus was to identify savings opportunities in every cost item, negotiating based on an in-depth anal


Massimo case reflects growth forecast for the logistics automation sector
Massimo Consulting led the management of an automation case at a multinational in the retail sector. The goal was to optimize the order cycle, which resulted in a 60% reduction in processing time. The strategic process, development, and implementation were the subject of an article published on the Tupi.fm website. The project, launched in 2023, began with a detailed mapping of the activities carried out by the multinational's analysts, who worked with decentralized systems a


Logistics automation must consider the specifics of each company, sector, and service level
In an article published by Agência O Globo, Massimo Consulting outlines some essential processes for successfully implementing logistics automation, taking into account the need to adapt to the demands and specifics of each company, sector, and service level. In a case carried out by Massimo, the starting point was a detailed mapping of the activities performed by the multinational's analysts, who worked with decentralized systems and manual checks. After further analysis, re


Massimo Consulting highlights the benefits of logistics automation
A logistics automation case by Massimo Consulting was featured on the Mundo do Marketing website for the strategic advantage that a cloud-based solution generated for the company's marketing department, a multinational in the consumer goods sector. The cloud-based solution allows for frequent inventory updates without direct user intervention, keeping all data constantly up to date, without the need to access complex systems or perform manual queries on large volumes of data.


Massimo Consulting case reduces order processing time by 60%
Valor publishes an article about Massimo Consulting's logistics automation case at a multinational in the consumer goods sector. One of the main results was a 60% reduction in order processing time already in the project's first stage. The gains achieved through the consulting work reinforce the importance of logistics automation in resolving failures. In this case, the tool adopted was Robotic Process Automation (RPA) within integrated ERP processes. According to the article


E-commerce expansion drives growth in logistics automation
In an article published by O Globo newspaper on logistics automation, featuring a Massimo Consulting case, e-commerce is estimated to be the main driver of the sector's expansion worldwide. The market is expected to grow 9.9% per year through 2029, according to research by Mordor Intelligence. However, e-commerce is not the only factor contributing to this improvement. The research points to other factors that will also be important: ➡️ Expansion of organizational control ➡️


Corporate systems can be responsible for failures in warehouse logistics processes
In an article published by O Globo, Guilherme Felippe, a Massimo Consulting consultant, states that many logistics failures occur when a retailer expands its operation without adjusting processes and adapting technology accordingly. In some cases, these failures are directly linked to corporate systems, but companies are not always able to trace the specific causes of each type of problem. To adjust corporate systems such as ERP, MRP, and WMS, it is necessary to understand ea


Massimo expert points out the consequences of osing outdated technology in warehouses
Guilherme Felippe, a Massimo Consulting consultant, points out in an article published by Mundo do Marketing that one of the biggest challenges companies face is the lack of modernization in IT infrastructure at distribution centers amid rising volumes of goods. "When a retailer expands its operation without adjusting processes and adapting technology, it ends up facing unexpected problems, such as an exponential rise in delivery logistics errors and increasingly longer delay


Massimo carries out automation projects to help overcome IT infrastructure challenges
One of the main challenges for retailers is outdated warehouse technology that no longer meets companies' needs and contributes to a slow logistics process. In an article published by Valor Investe, Guilherme Felippe, a Massimo Consulting consultant, points out that he has been seeing this situation in several companies, and that this worsening condition leads to failures that ultimately generate losses. "In one of our clients, for example, the systems and operational process


Each sector's particularities require specific automation systems
In an article published by the Varejo S.A. portal, Guilherme Felippe, a Massimo Consulting consultant, points out the importance of correctly applying automation systems such as ERP, MRP, and WMS, according to volume, process design, and other factors. "In one of our clients, for example, the systems and operational processes were designed ten years ago, sized to handle the volume at that time. A small delay in stock replenishment used to be easily managed by the team with qu


Guilherme Felippe advises aligning technology with company needs
Two retailers of the same size can require very different automation systems. In an article published by Segs, Guilherme Felippe, a Massimo Consulting consultant, states that it is necessary to consider the particularities of each operation, as well as understand the product chain end to end, in order to select the right ERP, MRP, or WMS. According to the expert, to achieve maximum efficiency and mitigate failures, it is necessary to seek out the right solutions on the market


Camila Affonso's article on the impact of viral moments on retail gains press coverage
The retail market must always stay alert to how products are trending on social media in order to anticipate an unexpected viral moment. Monitoring through AI-based technology is essential to avoid missing opportunities due to stock shortages, for example. Camila Affonso, partner at Massimo Consulting, discusses strategies for avoiding problems caused by the unpredictability of social media in an article published in the press. Is your company already prepared to go viral?


Mundo do Marketing: Chain integration prevents crises caused by product virality
One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ


Camila Affonso points to strategies for retailers to ensure deliveries in the age of virality
In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires


Reviewing the logistics chain can boost Black Friday sales
Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe


Camila Affonso discusses how to balance agility and efficiency in last-mile deliveries
One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an


Retail: Ship from store is a solution for faster deliveries
Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o
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