Massimo Consulting led the management of an automation case at a multinational in the retail sector. The goal was to optimize the order cycle, which resulted in a 60% reduction in processing time. The strategic process, development, and implementation were the subject of an article published on the Tupi.fm website. The project, launched in 2023, began with a detailed mapping of the activities carried out by the multinational's analysts, who worked with decentralized systems a

Process optimization generated a 60% reduction in order processing time Massimo Consulting, which specializes in the retail sector and has extensive experience in processes and logistics, led a strategic process automation project for a multinational in the consumer goods sector, with the goal of optimizing the order cycle and significantly reducing operational errors. Massimo's consultants were responsible for developing and implementing an RPA (Robotic Process Automation) t

Delivery efficiency and service level are essential to ensuring sales success on one of the year's biggest shopping dates One of the most profitable dates for retail is approaching, and Black Friday 2024 promises to be more profitable than the previous year's. According to data from Geotrust Confi, the event is expected to generate 9.1% more online sales volume than in 2023, reaching a possible revenue of R$9.3 billion. To maintain this sales performance, it is necessary to p

In an article published by O Globo, Guilherme Felippe, a Massimo Consulting consultant, states that many logistics failures occur when a retailer expands its operation without adjusting processes and adapting technology accordingly. In some cases, these failures are directly linked to corporate systems, but companies are not always able to trace the specific causes of each type of problem. To adjust corporate systems such as ERP, MRP, and WMS, it is necessary to understand ea

Guilherme Felippe, a Massimo Consulting consultant, points out in an article published by Mundo do Marketing that one of the biggest challenges companies face is the lack of modernization in IT infrastructure at distribution centers amid rising volumes of goods. "When a retailer expands its operation without adjusting processes and adapting technology, it ends up facing unexpected problems, such as an exponential rise in delivery logistics errors and increasingly longer delay

One of the main challenges for retailers is outdated warehouse technology that no longer meets companies' needs and contributes to a slow logistics process. In an article published by Valor Investe, Guilherme Felippe, a Massimo Consulting consultant, points out that he has been seeing this situation in several companies, and that this worsening condition leads to failures that ultimately generate losses. "In one of our clients, for example, the systems and operational process

In an article published by the Varejo S.A. portal, Guilherme Felippe, a Massimo Consulting consultant, points out the importance of correctly applying automation systems such as ERP, MRP, and WMS, according to volume, process design, and other factors. "In one of our clients, for example, the systems and operational processes were designed ten years ago, sized to handle the volume at that time. A small delay in stock replenishment used to be easily managed by the team with qu

Two retailers of the same size can require very different automation systems. In an article published by Segs, Guilherme Felippe, a Massimo Consulting consultant, states that it is necessary to consider the particularities of each operation, as well as understand the product chain end to end, in order to select the right ERP, MRP, or WMS. According to the expert, to achieve maximum efficiency and mitigate failures, it is necessary to seek out the right solutions on the market

By Guilherme Felippe, consultant at Massimo Consulting. When a retailer manages to expand its operation, it can end up facing losses due to unexpected problems, such as an exponential increase in delivery logistics errors and failures, and increasingly longer delays in restocking or order dispatch, for example. In some cases, companies identify possible failures in one of their corporate systems, such as the ERP, MRP, or WMS. But they are not always able to trace the specif

Unexpected viral moments directly affect e-commerce delivery dynamics The sudden buzz products can gain on social media has exposed brands to an urgent need to review processes involving inventory volume at distribution centers and stores, as well as increasingly fast and unprecedented delivery logistics. In this era of on-demand consumption, where the desire to buy needs to be met within the first 24 hours, companies find themselves having to develop new, increasingly bold..

The retail market must always stay alert to how products are trending on social media in order to anticipate an unexpected viral moment. Monitoring through AI-based technology is essential to avoid missing opportunities due to stock shortages, for example. Camila Affonso, partner at Massimo Consulting, discusses strategies for avoiding problems caused by the unpredictability of social media in an article published in the press. Is your company already prepared to go viral?

One of the main solutions that prepares brands to handle sales spikes caused by social media virality is integrating the entire product chain, from the marketing team to distribution center processes. In an article published by Mundo do Marketing, Camila Affonso, partner at Massimo Consulting, discusses the intelligence needed behind the supply chain to prevent supply chain disruptions and delivery failures. The expert explains that companies cannot monitor just a single targ

In an article published in Valor, Camila Affonso, partner at Massimo Consulting, examines how social media influences and drives sales in omnichannel retail, and what strategies companies need to adopt to avoid the risk of supply chain disruption and prevent delivery failures. Among the points addressed by our specialist are demand anticipation, distribution center automation, and correctly sizing safety stock. Ensuring the integration of all these ends of the chain requires

Failures during this period can undermine the high earning potential of the date Delivery failures are the top complaint among customers who shop for Christmas. According to data from SoluCX, a customer satisfaction and NPS (Net Promoter Score) research firm, 42% of customer complaints are related to long product delivery times, and 39% say delays are the main reason for losing interest in shopping on this date. To keep retailers from becoming part of this statistic, Eduardo

Delivery delays are one of the top complaints on Black Friday. To avoid them, #retailers need to develop integrated strategies. Eduardo Muniz, a consultant at #MassimoConsulting — specialized in retail and consumer goods — states that it is necessary to review the entire #logisticschain so that improvements can be implemented, aiming for a profitable Black Friday for #retail. "It is necessary to go beyond delivery logistics and integrate the entire chain: technology, processe

Camila Affonso, partner at Massimo Consulting, points out the challenges and solutions in the era of the On-Demand Economy. The article, published on the Mundo do Marketing website, presents important solutions capable of improving Last Mile deliveries and the customer's shopping experience. Brands need to be open to change. Consumer behavior has shifted, and those who invest now in effective, efficient delivery solutions will certainly gain a competitive advantage over their

Camila Affonso, partner at Massimo Consulting, explains in an article published on the Negócio e Franquia website that retailers will need to restructure their logistics networks. Last-mile deliveries urgently demand innovative approaches to meet customer expectations. "When it comes to last mile, it is also essential to review logistics processes to ensure an efficient operation. In addition, process design supports the technology solutions that fully back the operation," st

One of the main challenges for retailers is meeting online consumers' expectations around last-mile deliveries. Camila Affonso, partner at Massimo Consulting and a Consumer Goods sector specialist, explains in an O Globo article that retailers will need to restructure their logistics networks and adopt innovative approaches to meet customer needs. The specialist emphasizes that when it comes to last mile, it is essential to review logistics processes to ensure an efficient an

Last-mile deliveries have become increasingly indispensable for retailers seeking to meet online consumers' demands for more efficient deliveries. According to Camila Affonso, a Consumer Goods sector specialist, one viable solution is ship from store, which involves dispatching orders directly from stores. However, most stores still need to prepare to operate efficiently under a ship from store model. Currently, the retail sector faces significant challenges that need to be o

In an interview with Estadão, Camila Affonso, partner at Massimo Consulting, explains some solutions retailers need to adopt to make last-mile deliveries more agile. Among the solutions are ship from store and dark stores. Ship from store is when a company uses its own store inventory as a distribution center. Dark stores, on the other hand, are distribution centers dedicated exclusively to online purchases. Each of these solutions must go through an evaluation process to det